Create & Lead is House of Bombini’s feature on young and enterprising CEO’s who have established unique businesses in various sectors of the Nigerian economy. Today, we share how Oraka got his start with Sulcata Entertainment.
My name is Oraka Nnanyelu, I am the founder and CEO of Sulcata Entertainment. Oraka is the last son from a family of 7 kids, a graduate of Estate Management from the University of Lagos, an easy going fella, reasonably shy but also fun to be with.
What is Sulcata Entertainment all about?
Sulcata Entertainment is a brand directed foremost at Youth engagement, youth empowerment, business marketing and management. It helps people achieve their dreams and It is referred to as “the Gateway to the Youths”.
Tell us how it all started, what gave you the inspiration to create this brand?
Well, I was formerly in Rave Club called “Ideal Entertainment” where we organised unique and themed house/club parties for our peers. But I wanted to do a lot more than just organize parties, I wanted to do bigger events so I decided to start up my own company. I also had some senior colleagues that had their companies and were hosting shows and concerts, that inspired me.
What major events has Sulcata Entertainment hosted and what did it require to plan/put it together?
We have hosted a lot of pageants and other related events and I must say it required finance and a dedicated team, but we keep getting better with each event.
How did your friends and family react to you wanting to build your own enterprise?
My friends had always known it was my way because it did not exactly start with Sulcata. I’ve been a serial entrepreneur who has shifted from Customized shirts designing, artist management and production. My family also didn’t have a problem with it as long as I never let it affect my study and grades.
What is the best thing you like about your job?
The best thing is that my job is poised to make people happy and fulfilled. It creates happy thoughts and its very fun.
How would you describe doing business in Nigeria, what is the most exciting part?
Business in Nigeria is difficult because it can really get competitive. The fluctuating currency isn’t also helping issues. I’m in the business of entertainment and when economic realities are harsh it can sometimes affect the business output. However, once you’re determined you keep staying afloat, you will always find a way. Nothing good comes easy.
If you could turn back the hands of time, what would you do differently?
I wouldn’t change anything. I’ll make the same mistakes all over, because it all has a role to play in who I am today and what my company has become.
I’m sure a lot of your events require the support of a team, how have you been able to carry everyone along?
Well, I have a team of like minds, I try to give everyone room to progress as they are all valuable assets to the team.
It is said that nothing great is ever achieved without inspiration. Who would you say has had a really huge impact on you?
I would say my business partner Mr Timisire Abayomi. He has really helped to keep me on track and focused and is always quick to offer advice.
It has been fun chatting with you Oraka, any advice for young entrepreneurs looking to start their own business?
I would say it’s only in your mind you stay limited, if you can think it, you can achieve it!
Thank you Oraka for sharing with us today!